Logo for Big Lake Artists' Studios
Having clients who are also friends is something that makes my work extra fun. Becky Holuk is a dear friend and we have collaborated on many projects over the years. She is also a member of Big Lake Artists’ Studios, a fine arts studio in St. Albert, Alberta who wanted to raise their public profile and step up their community marketing. She came to me with a logo idea that needed some finessing, fresh typography, and a bit of tweaking to help bring it all to life!
The studio is a collective of 10 working artists in many different media from paint to mosaic tile, so the logo had to represent the variety of the group. The original imagery of the sun and lake was solid, but the font choices were boring and not representative of this diverse, creative community. I think my original comment to Becky was, “No artist friend of mine will have a logo with Helvetica and Times New Roman fonts!” So, of course, now it doesn’t. In the same way that the image shapes are a blend of angular and soft, so is the new typography.
Last year they hosted an open house with fantastic turnout. Having a professional look has boosted their credibility within the city and made it easier for them to develop their advertising and collateral pieces, both online and in print. They’re looking forward to their next open house in March 2017. You can find them on Facebook @BigLakeArtists.
Michelle is a good communicator and really listens to her clients. Not only is she talented and great to work with, but she knows technically what is required for different sources such as print vs. digital media. She provided the logo files for all platforms, as well as explained what to use for each. We love our final logo! It's such an accurate representation of our group and what we were hoping to communicate! —Becky Holuk, Fine Artist