Brigida Retreats was the passion project of a former client who began coordinating and leading spiritual retreats in Rome, Italy. The tagline "Travel that Feeds the Spirit" represented the heart of this new venture — guests even stayed in a historic convent near the Vatican and Tiber River.
So we wanted to incorporate the feelings of serenity, contemplation, refreshing, and renewal, as well as the historic overtones of the location itself.
The Brand Springboard provided a great foundation for creating a logo with water and calming, muted blues. The typography choice rounded off the design with a nod to the past, while still staying fresh and unique. The logo was then used on posters and ads for local travel magazines.