You know that to have a successful business and reach a bigger audience, you need to blog and post on social media more regularly, but the thought of making graphics for all those platforms just makes you put it off til next week.
It’s all so overwhelming.
The endless font and photo options.
The second-guessing every little color tweak.
The time it takes to figure out the stupid software.
You probably fall into one of two camps.
You have this vision of what you want your graphics to look like, but you have no clue where to start or can’t afford to waste your precious time and mental energy trying to figure it out.
Or you’ve been trying to DIY all your graphics, but it’s taking too freaking long! You’d give anything to stop the time-sucking Google searches and close the 57 open browser tabs. Every adjustment you make leaves you more confused and insecure. Does it look professional? Should you try another font? Do those colors even go together?
There must be an easier way, without hiring a full-time designer. You just don’t know what it is.
You wish someone could help you bridge the gap between the ideas you have, the professional design guidance you want, and the stand-out graphics you need, without taking too much time or money.
You’re ready to attract more visitors to your website with on-brand graphics that get more clicks, likes, and shares so you can turn those visitors into paying clients and raving fans!
And you want to do it all with more efficiency, more effectiveness, and more confidence.
This is where I step in and make your design dreams a reality!
I’m a graphic designer who helps women like you get the best of both worlds — customized social media templates designed by a pro that reflect your unique business, PLUS simple software training so you can confidently edit and DIY your graphics for every future blog post and social media update.
How would it feel to:
- Finally be excited to hit “post” more often?
- Share content with on-brand, designer-approved graphics every time?
- Get noticed and remembered when clients scroll through Facebook or Instagram?
- Create a new click-worthy graphic in less than a minute?
- Efficiently use the best, free, user-friendly design tool out there — Canva?
Custom Social Media Templates include:
A questionnaire and one-on-one consultation will provide the foundation to understand your current branding. We’ll discuss how to use your existing visual elements to create social media designs that feel like you and attract the right clients. We’ll pinpoint anything that feels “off” and explore how to get you back on track.
Behind-the-Scenes Design Magic
Taking what we’ve uncovered in our Brand Exploration, I’ll create four different social media layouts, combining your current branding and free elements available in Canva. The designs are completely unique to you, not repurposed from other clients. No more cookie cutter solutions!
Like the examples above, they’ll incorporate a cohesive palette of colors, fonts, and photo styles. You’ll even have one opportunity to review them and suggest changes so they're “spot-on".
Once approved, you’ll get each of the 4 layouts resized for all 3 primary social media platforms:
- square (Instagram),
- vertical (Pinterest), and
- horizontal (Facebook).
Any of these can also be used for blog posts or other online applications.
Personalized Canva Templates
Each approved graphic will be saved as a fully-editable template in Canva (a huge advantage of this tool over other free apps), so you can easily go in and make changes. Every time. For every social platform. In record time.
Canva is one of the most widely used and easy-to-learn graphics programs out there, with thousands of free photographs, graphic elements, and fonts at your fingertips. You can work from their online tool or the mobile app. And did I mention it’s FREE?! You can read more about Canva here.
If you don’t currently use Canva, I’ll create your account with your templates already in place and transfer ownership to you. If you already have an account, I’ll place the templates into your current account, giving you complete control.
Using Canva with Ease
Unfamiliar with Canva? After watching these tutorial videos, you won’t be. Whether you’re a total newbie and don't know where to start, or you’ve been using it a while but maybe not to its full potential, I’ve got you covered. These video tutorials explain all the basics of how to use Canva, including special pro tips and shortcuts. Stop searching through YouTube, and get on with what you’re good at.
These videos are so comprehensive, they even received unsolicited kudos from Canva's team saying, “You've explained everything so clearly, we couldn't have done it any better. Wonderful tutorial!”
Additionally, you'll receive a personal tutorial video, walking you through the ins and outs of your exact templates. All the little special touches that make your designs unique will be explained in detail so you can make your edits quickly and efficiently.
*New for Adobe Illustrator Users*
If you're already comfortable in Adobe Illustrator, you now have the option to have your templates designed in AI instead of Canva. While I don't provide specific AI support and how-to tutorials like the ones available for Canva users, you'll still receive a personal tutorial video for your templates. If you're familiar with AI, this is a great option for you because there are lots of customizations that can only be done in AI.
Brand Cheat Sheet
A quick glance at this handy sheet will show the recommended colors, fonts, and photo styles for your brand. No more fumbling around for hex codes and jpegs. In less than 60 seconds, you’ll be able to change the photo, background, text, color, font, and more so you’ll have a fresh, new graphic for your latest post that’s consistent with your branding.
Ultimate Photo Help
You’ll also receive pdfs of my Ultimate Stock Photo Guide (a collection of the 50 best stock photo sites) and my foolproof method for How to Choose On-Brand Photos. These tools will enable you to upload and use even more free photos than what is currently available within Canva.
One week after you receive your templates and tutorial, we’ll have a quick chat so you can ask any questions and feel confident knowing how to make the most of your templates.
Let’s make sure you really look like the pro you are, without the headaches and wasted time!
Sound good? Then let’s get started!
Book your 30-minute Brand Exploration Skype consultation and make your payment. You’ll receive an email with your questionnaire and instructions for sending me your current brand materials. Please complete these 24 hours before our call, so we can make the most of our time together.
I’ll call you at our scheduled time, and we’ll discuss your current branding – what’s working, what’s not, and what you need. Then I’ll begin my Behind-the-Scenes Design Magic, sending you one proof for your feedback a few days later.
Within 10 business days, you’ll have your Personalized Canva Templates and all the info you need (Canva log-in, videos, and pdfs) to begin using and editing your designs immediately. One week later, we’ll conclude with your Wrap-up Consultation to address any questions or concerns you may still have, so you can finally promote your business with confidence and ease.
Have questions before you jump in? Just email me!