gallery for indieglo
Branding for indieGlo
Suzy is a certified health coach, with the unexpected background of also being an engineer, yoga teacher, and personal chef. Combine all that expertise together, and you get a strategic, intuitive, holistic coach who is passionate about helping her clients make incremental shifts that, over time, bring about sustainable change. The motto of her coaching practice, IndieGlo, is “settle for more,” and that’s exactly what she’s all about.
Moodboard for indieGlo
As I poured over Suzy’s detailed feedback from our consultation and her worksheets, I honed in on the keywords fresh, vibrant, confident and bohemian for her unique brand. She has a bohemian air to her that is definitely a differentiator in her industry and something we wanted to capitalize on. Originally our primary colors were beet and green. Beet is a blend of red and purple representing strength, warmth, and action, and green is for harmony, balance, and restoration. As you can see, we switched the green into a secondary brand color and embraced the papaya orange for more of a nurturing, energetic, exotic feel.