You thought you could get by with that logo
you whipped together in Canva or hired out on Fiverr.
But... every week as you’re trying to update your website, share on social media, or reach out to your email list, you hit a wall of self-doubt.
The logo that got you through the beginning phase of your business doesn’t light you up anymore. Perhaps it never really did. You almost hope no one asks for your ho-hum business card at the next networking event. And although you put so much time and effort into writing web copy and composing client emails, you wince when you have to stick your so-so logo on the page.
You hate to admit it, but you’re even a teeny bit jealous of those other online businesses that look all polished and put together with their one-of-a-kind fonts, gorgeous color palettes, and stunning logos. So you start tweaking your brand again and, before you know it, you’ve fallen down the rabbit hole of endless colors and fonts, scrolling through other websites, eyes blurry, searching for the holy grail – that “missing piece" that will finally make you stand out and look legit.
You have all these grand ideas in your head. You even found some inspiration on Pinterest (speaking of rabbit holes…), but you just can’t seem to pull it off. Every tweak leaves you more confused and insecure. Does it look professional? How are you supposed to choose between all those fonts? Do those colors even go together? And why is this so stinkin’ hard?
By the time you resurface and look at the clock, it’s been nothing but a colossal waste of time because you’re no closer to feeling proud and excited about your brand than when you started. Those hours you could have spent connecting with clients and working in your true zone of genius are gone forever, along with the quality time you promised to spend with your friends and family. Remember them?
You’re so tired of wasting your valuable time and mental bandwidth. You stress out every time you get pulled away from doing what you’re really excellent at – what your clients pay you for – only to fritter away more hours on things that frustrate and discourage you.
And that’s when it hits you.
It’s time to do things differently, and you’re finally ready:
- To find someone who can take your big vision and turn it into something tangible, a visual brand that feels just like you, with all the pieces you need to put yourself out there with more ease and confidence.
- To stand up and be noticed in the crowded world of online business. You want to look like the expert you are, with all the passion, spunk, and smarts you have brimming inside.
- To feel proud of ALL your work, including your logo and your visuals, because now it authentically represents who you are, how you show up in the world, and how you serve your clients.
- To even get a little giddy at the thought of finally using your strengths to make a difference through your business instead of spinning your wheels trying to finish your next mundane task.
And you’re itching to do it all with more efficiency, more effectiveness, and more clarity.
Do any of these sound familiar?
- You wonder if learning a more professional design software program like Illustrator or InDesign would fix your problems, but you really don’t have the time or desire to learn it.
- You know that time is money, and the money you thought you’d save by DIY-ing has been frittered away in the late-night hours of Google searches and never-ending tweaks.
- You wish someone would tell you exactly what to use and where – logos, fonts, colors, everything – so you could just get that next task done and finally cross it off your to-do list.
- You’ve thought about hiring a designer but you don’t have a clue how the process works and you’re afraid to make that kind of investment in your business.
- You’re a little skeptical that anyone can make any sense of the ideas you have swimming in your head because you have such a hard time articulating them.
If this sounds like you,then you’re ready to go pro, and I’m here to help you do exactly that!
I’m a graphic designer for women like you who want a stand-out brand done right. You’ve wasted hours tweaking your logo, fonts, and colors and you’re finally ready for an expert to take over so it looks professional and truly reflects who you are. I'll turn your bold vision into a cohesive visual identity, so you can stop second-guessing yourself and confidently grow your business with a brand that makes you feel legit.
How would it feel to:
Connect with a pro who listens to your big dreams and has the know-how to turn them into something unique?
Finally have a just-for-you custom logo that feels perfect and makes you do a happy dance every time you see and share it?
Know exactly which colors and fonts to pair with that shiny new logo every time? Bye-bye, wasted hours. Hello, friends and family!
Have a virtual toolbox with everything at your fingertips so you can build consistency in your branding that your audience starts to recognize and love?
Confidently stand out from your competitors knowing that your brand has been designed with your business, your personality, and your clients in mind?
In just one month, you can let go of the comparison and proudly stand out.
Just-for-You Branding is a 3-phase process –
Discovery, Design, & Deliverables.
Phase 1: Discovery
Questionnaire & Consultation
No matter your industry, stand-out branding always begins with being intentional about who you are and who your clients are. (You can read more about that topic right here.) Through a questionnaire and one-on-one consultation we’ll deep dive into your current branding – how your clients think and feel about your business.
No one else does WHAT you do quite the WAY you do it, and showcasing that is what will set you apart. We’ll talk about your bold vision, your dreamiest clients, your competition, your current state of affairs, and what you wish it could be instead. I’ll get into your head (in a totally non-creepy way, of course) as we discuss the heart and soul of your business so that we can infuse all your strengths and uniqueness into your new brand.
Brand Summary & Springboard
Taking all I’ve learned through our Brand Discovery, I’ll create two foundational pieces for your new brand. The Brand Summary is a page of strategic, descriptive words for you and your clients, as well as some serious color psychology. It may sound strange to start with words for a visual brand, but trust me on this. These words are key to starting us off on the right foot and also come in handy down the road when you start looking for on-brand photos and writing killer copy.
The Brand Springboard is a visual mood board, full of imagery and colors that capture the vibe of your brand. This, and every stage of the branding process, allows for up to 2 rounds of your revisions so that everything is spot-on. Rest assured that most of my clients are beyond thrilled when they see this first stage because it’s so perfectly aligned with what was in their heart. It’s everything they hoped for, but nothing like what they expected. Their most common responses are, “I love it! You nailed it!”
One part art. One part science. All passion.
Phase 2: Design
Finally, the part you’ve been waiting for! With our foundation in place, I’ll jump into designing your primary logo. You’ll first receive 2 to 4 options in black and white so that we can focus on the overall design, without getting distracted by all the color options. We know how distracting that can be!
Most of the time you’ll receive pdf proofs along with an audio file from me explaining the design, my thought process, or whatever might be helpful for you to understand. See, you’ll get inside my head a bit too! Once the black and white version is nearly approved, I’ll incorporate colors from your Springboard and fine tune it til it’s just right. I believe that the best designs come out of great collaboration, so open communication, honest questions, and timely replies are imperative.
You’ll also get a full set of logo variations, as appropriate, based on your primary logo plus a complementary, custom pattern. No cheap downloads from a stock website. These alternate forms includes things like your logo in a more compact shape for small spaces or website headers, additional color options including a white logo, and a favicon (that cute little web browser button to plug into your website) to give you consistency and versatility.
After you give your logos the final thumbs up, I’ll collect all your visual elements into a convenient Brand Board pdf. This is a cheat sheet of all your logos, colors, fonts, and photo styles where you’ll see how everything comes together in a beautiful, professional, cohesive way.
Not only is this an easy-peasy reference for you to follow, but it’s also a super-handy resource for other professionals you may hire like web developers, virtual assistants, and copywriters. Plus it’s stinkin’ amazing to see all that awesomeness on one page!
Phase 3: Deliverables
Your brand package also includes designs for 3 single-page collateral items of your choosing, customized to whatever you need most to successfully market your business. This could include business cards, social media banners, post cards, sales sheet, web icons, whatever fits your needs best. Each piece will be perfectly formatted as digital print- or web-ready files for you to have printed or used wherever you like. Need more than 3 items or a multi-page document? Let’s talk and customize your package.
Not sure how or where to get your items printed? I’ve gotcha covered. You’ll also receive step-by-step printing instructions for VistaPrint, my preferred online printer. You won’t waste a single minute figuring what to do with those snazzy files.
Brand Style Guide
No package would be complete without giving you guidelines and formulas for how to use every single element of your shiny new brand. Your comprehensive Brand Style Guide will show you step-by-step how to use, and not use, each and every piece.
- You’ll have your logos and graphics in every format necessary – vector eps, pdf, jpg, and png – with no-brainer guidelines for when to use each format. I'll even explain what all those jargony words mean in plain English!
- Your colors will be spelled out in multiple formats too – Pantone, cmyk, rgb, and hex – so you or your team can easily replicate them, whether in print or on the web.
- You’ll know which fonts to use where, and how to get access to the fonts we choose.
- You'll even receive suggested stock photos that perfectly fit your brand style, along with my top recommendations for the best stock photo websites and key search words specifically for you. If you haven't already received it, you'll get access to my Ultimate Stock Photo Guide, a comprehensive 12-page guide for how and where to find even more stock photos.
In short, everything will be laid out clearly and efficiently. No more confusion, second-guessing, or wasted time. You're so DONE with that!
Once your Style Guide is complete and your final payment has been made, your entire package will be uploaded to Dropbox. You’ll have everything at your fingertips, ready to download, so you can breathe a huge sigh a relief, knowing that you'll finally show off your business in a way that feels authentically just like you!
Let’s get you looking like the pro you are so you can grow your business with confidence!
Ready to go pro? Then let’s get started!
Payable in 2 equal installments, one at contract signing
and one prior to delivery of final files.
Book your no-obligation Complimentary Consultation call. You’ll receive an email with a brief questionnaire to help me understand a little more about your business so we can make the most of our time together. Please complete it at least 2 hours before our call.
I’ll call you at our scheduled time, and we’ll discuss your dreams, concerns, and timeline and make sure we’re a perfect fit before we commit to anything.
If we’re ready to work together, I’ll fill you in on the exact steps to move forward. If we decide not to proceed, I’m happy to share other resources to help you get what you need.
If you'd like to see what the Just-for-You Branding process has looked like for other clients, you can check out some examples here.
*Please be aware that I only book one or two Just-for-You Branding clients per month. This creative momentum yields the most effective results as you and I give your business our full attention. If you’re ready for a month of intense brand focus, book a free consultation now so I can reserve your spot while space is still available.