You thought you could get by with that logo you whipped together in Canva or hired out on Fiverr, but every week as you’re trying to update your website, share on social media, or reach out to your email list, you hit a wall of self-doubt.
The logo that got you through the beginning phase of your business doesn’t light you up anymore. Perhaps it never really did. You put so much time and effort into writing web copy and composing client emails, only to wince when you have to stick your so-so logo on the page.
You hate to admit it, but you’re even a teeny bit jealous of those other online businesses that look all polished and put together with their one-of-a-kind fonts, gorgeous color palettes, and stunning logos. So you start tweaking your brand again and, before you know it, you’ve fallen down the rabbit hole of endless colors and fonts, scrolling forever, eyes blurry, searching for the holy grail – that “missing piece" that will finally make you stand out and look legit.
You’re so tired of wasting your valuable time and mental bandwidth. You stress out every time you get pulled away from doing what you’re really excellent at – what your clients pay you for – only to fritter away more hours on things that frustrate and discourage you. And that’s when it hits you.
It’s time to do things differently.
You know that to have a successful business and reach a bigger audience, you need to blog and post on social media more regularly, but the thought of making graphics for all those platforms just makes you put it off til next week.
You probably fall into one of two camps.
You have this vision of what you want your graphics to look like, but you have no clue where to start or can’t afford to waste your precious time and mental energy trying to figure it out.
Or you’ve been trying to DIY all your graphics, but it’s taking too freaking long! You’d give anything to stop the time-sucking Google searches and close the 57 open browser tabs. Every adjustment you make leaves you more confused and insecure. Does it look professional? Should you try another font? Do those colors even go together?
There must be an easier way, without hiring a full-time designer. You just don’t know what it is.