Branding for
Soles & Company


Soles & Company is the public consultation company of Katie Soles. Katie is a dynamic and engaging facilitator who is known for turning ideas into effective strategies for municipalities and organizations. Though she had been in business long before we met, she hadn't really considered the branding of her business. Once she realized that the impression she was giving her clients was not what she wanted to portray, we jumped into creating something fitting for her and them.

Every color conveys very specific feelings and characteristics. The citron and indigo palette emphasizes the energy, optimism, creativity, and wisdom that Katie brings to her clients. It was also important to keep her logo simple but warm, as relationship and conversation are central to her business.

She was so pleased with the final result because it captured "her," all in one beautiful mark!