As we plunge into September, here's a look back at the previous 90 days and 4 important lessons I learned. Even as the days are already getting darker, I hope they help you transition into Autumn feeling lighter and freer.

Kids back in school. Check.

Routine back to "normal". Check?

Maybe, like me, you had big plans for this week that didn't. quite. materialize.

Maybe we're going about this "goals" thing all wrong.

Here are my thoughts on a new year, goals, resolutions, and all those things that may be stressing you out right now

If you haven’t guessed it yet, I’m a big fan of improving productivity and efficiency. After all, that’s what branding does when you finally have all the core visual pieces that will allow your business to really grow. You stop wasting time tweaking all the things and start spending more time and energy where it’s needed most — attracting and serving your clients.

It may sound strange to say that branding and parenting have anything in common at all. However, when we consider what we want the end result to be for both, there are a couple truths that quickly rise to the surface.

(And, for the record, you don’t have to be a parent to understand this. Anyone who spends any time around kiddos – whether that's as a neighbor, friend, auntie, volunteer, teacher, or coach – will see that this is true. So that pretty much includes all of us!)